By far the best fuel saver is to not start it because regardless of mpg, once the engine runs, it burns fuel. Thus, common sense and restraint in this case can help as much if not more than even doubling your mpg could.
Now something like 90 percent of your fuel mileage is in proper maintenance, and how you drive.
Keep in mind it always takes fuel to build speed, so letting go of the gas earlier when you know you have to stop anyhow helps, by using the brakes less you conserve fuel because it doesn't use as much gas to keep your car going beforehand.
The speed limit is good, so is increasing your distance from the car in front, which will allow you to keep a better average speed, drafting is for racing and tailgating does not save fuel in the real world (but in most cases actually uses more because you're constantly adjusting speed).
The ultimate idea is to use the gas pedal as the only means to control your car, once again letting go early and coasting down by staying way back are the keys here. The hardest trick here is to control our common racetrack mentality, of having to beat traffic, of wanting to get there now and always being in such a darn rush. Let the other drivers fight it out amongst themselves, it is far safer in the back and there is never any competition for last place, but it sure saves gas to stay out of that competition.
A light foot on the throttle helps as well, keeping your rpm's below 2000 helps reduce engine friction: This friction is, when going from 2000 to 4000 rpm, the friction actually increases by a factor of 8, unlike the rational thinking that it would double, the lower the rpm's, the better.